Le Dîner en Blanc Celebrates Its Five Year Anniversary in Dallas
Le Dîner en Blanc - Dallas will celebrate its 5th anniversary on Saturday, October 5th. A leading summer event in Paris for the past 30 years, this elegant and secret pop-up picnic is now well on its way to becoming a fall tradition in Dallas. Hosted by PR VEIN, a strategic marketing communications firm, the event is expected to attract over 3,000 attendees at an iconic secret location featuring signature activations, fine dining, fashionable guests, entertainment and more.
Dallas is known for luxury experiences and its incredible art & fashion scene, and the Le Dîner en Blanc - Dallas team intends to showcase this. Under the direction of the new host team, 2019 will prove to be even more successful, luxurious and beautiful than years past. The new host committee includes PR VEIN’s Founder and CEO Erica Hicks Anderson, Cristina Graham, and Laila Dar. The team comes with a combined 20 plus years of experience producing major events, fashion shows, marketing campaigns and more. The breathtaking scene of thousands of white-clad guests gathering in Dallas’ most prestigious space will be even more extraordinary this year.
“We are excited to host and produce a special event filled with lifelong memories and new friends. This year’s event will be at an iconic secret location and guests can expect to be blown away from the moment they arrive. It’s our anniversary celebration!” said Anderson. Le Dîner en Blanc – Dallas gratefully acknowledges Champagne Lanson, TLC Event Rentals and Sweet Tooth Hotel as official local partners of this 5thanniversary edition of Le Dîner en Blanc, Dallas as well as Chateau Ste. Michelle, Citibank and Sofitel as official national partners of the 2019 U.S. series of Le Dîner en Blanc.
For a chance to be part of this milestone event, register now on the waiting list at dallas.dinerenblanc.com/register.
To maintain the uniqueness of Le Dîner en Blanc as well as staying true to tradition, guests must observe certain requirements and follow a few key rules:
- Once confirmed, each guest’s participation becomes mandatory, regardless of weather conditions. This is a rain or shine event.
- Dress code: head-to-toe in elegant and white only attire. Originality is encouraged as long as it is stylish and tasteful.
- Table setting: all white!
- To ensure that the location secret is kept undisclosed until last minute, guests meet at assigned departure location and are escorted by a Dîner en Blanc volunteer.
- In order to leave the event location as clean as when they arrived, guests are required to leave with all their belongings, leftovers and litter.
Guests must bring:
- A 28" - 30” square table, two white chairs and a white tablecloth.
- A picnic basket comprising of fine food, proper stemware and white dinnerware.
- A catered food option, which can be picked up on site, will be available for those who do not wish to pack their own. Guests wishing to do so must reserve online through the Le Dîner en Blanc e-store.
- Non-alcoholic beverages. Beer and hard liquor are prohibited.
- As per Texas alcohol laws/regulations, guests cannot bring their own alcohol. Guests wishing to enjoy some wine or champagne must reserve online through Le Dîner en Blanc’s e-store and pick up on site. However, guests are welcome to bring their own non-alcoholic beverages.
To request a media invite, contact PR VEIN - Laila Dar at firstname.lastname@example.org.
For media requests, interviews or images, contact PR VEIN - Erica Hicks Anderson at email@example.com.
About the Hosts of Le Dîner en Blanc - Dallas
The 5th anniversary event will be hosted by PR VEIN, a strategic marketing and communications firm founded in 2014. The host committee, who will exclusively produce the event for the first time, includes PR VEIN’s CEO Erica Hicks Anderson, Account Manager, Laila Dar and Marketing Expert, Cristina Graham. The team comes with a combined 20+ years of experience producing major events, fashion shows, marketing campaigns and more in Dallas, New York, Miami and Los Angeles. Graham and Dar are Texas natives and take great pride in their attention to detail, strategic thinking and creative, larger-than-life ideas. For more information, photos and videos of Le Dîner en Blanc - Dallas, visit dallas.dinerenblanc.com
About Le Dîner en Blanc
In June 2018, Le Diner en Blanc de Paris marked its 30th anniversary. A record 17,000 guests from Paris and around the world gathered at the Esplanade des Invalides to celebrate this historic moment. Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. What was a “friends and word-of-mouth only” event has grown into an international sensation celebrated on six continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city’s most beautiful public spaces. Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in over 80 cities in 30 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair. For more info, photos and videos of Dîner en Blanc events from around the world, visit dinerenblanc.com.
About Chateau Ste. Michelle
Founded in 1934, Chateau Ste. Michelle pioneered vinifera grape growing in Washington State and has been producing classic European varietal wines under the Ste. Michelle label since 1967. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. The winery owns 3,500 acres of vineyards in the Columbia Valley of Eastern Washington, including Canoe Ridge Estate and Cold Creek, which are LIVE and Salmon Safe certified. Chateau Ste. Michelle enjoys winemaking partnerships with some of the world’s most distinguished vintners. Col Solare is an alliance with Tuscany’s Piero Antinori, Eroica Riesling is a partnership with the Mosel’s Ernst Loosen and Tenet is a collaboration with Michel Gassier and Philippe Cambie of France. Chateau Ste. Michelle has received a long list of awards including 22 “Wineries of The Year” honors (Wine & Spirits) and 18 “Top 100 Wines” designations (Wine Spectator). Chateau Ste. Michelle also has a long history of giving back to the industry and community. The net proceeds from its popular Summer Concert Series helps fund its charitable giving program, which supports some 400 non-profit organizations annually, has provided more than $3 million for scholarships for high-achieving, low-income students at Washington universities, and supports the Viticulture & Enology Program at Washington State University.
Citi® offers its credit card and Citibank® Debit Card customers access to more than 10,000 events annually through Citi EntertainmentSM, the bank’s entertainment access program. Citi Entertainment provides special access to purchase presale tickets and exclusive experiences for the year’s most anticipated concerts, sporting events, dining experiences and more. For more information, please visit www.citientertainment.com.
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